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Search Engine Optimization (SEO) is a critical digital marketing strategy aimed at enhancing a website's visibility and rankings on search engines like Google. The SEO process involves keyword research, content optimization, on-page and off-page optimization, and technical SEO. By strategically selecting and incorporating relevant keywords, creating high-quality and engaging content, and optimizing meta tags, images, and URLs, your website can climb search engine results pages (SERPs). Off-page SEO strategies include backlink building and social media promotion to establish authority and credibility.